P.I. Business


Margaret Ross, Editor

Five Different Types Of Polls And How They Can Benefit Your Business

Want positive press? Unique, fascinating or funny polls have proven hook for press attention.

Polls are an often-overlooked method of generating buzz about a subject or a business. Journalists are always looking for quirky or surprising news tidbits, and a well-designed poll carried out by a professional research firm can provide them with exactly what they're looking for.  If you watch the news at all, you will see that polls are frequently featured - and we're not just talking about election time. Polls about dating habits, internet surfing habits, spending trends, and on and on, are regularly featured on the news.

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Polls: Proven power to attract media press
Polls: Proven power to attract media press

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Five Habits of Highly Effective PPC Advertising

Everyone with a business and a website wants their website to be prominently featured on the search engines. Pay Per Click advertising is a way to ensure that your products and services are found by people who are searching for information related to those products or services. Google is a perfect example.

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Pay Per Click Advertising Big Win Big Bucks
Pay Per Click Advertising Big Win Big Bucks

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Social Media Rules For Reputation Management

Social Media Can Help Enhance and Protect Your Reputation and Brand Image

No business can afford to ignore the importance of reputation management, and the important role of social media in online reputation management. A business brand can go from boom to bust in this digital era, where anyone can spread news quickly to friends on blogs, Facebook and Twitter.

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Social media can boost a brand's reputation or bomb it
Social media can boost a brand's reputation or bomb it

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How To Use Real Time Search And Social Media To Promote Your Business

 

It is no secret to users of Twitter, Facebook, and other social networking sites that the fastest way to find out what's going on in the world these days is no longer by turning on the TV news. More and more frequently, news is announced first on social networking sites.
Recently, Google picked up on this fact, and struck deals with Twitter and a number of other social networking sites to include their feeds on Google's search results. Google's page is now a mix of the old standard style search results, and a stream of instantly updated results from social networking sites. A combination of search sources is called Universal Search. Many people refer to the “as it happens” content as Real Time Search.  Continue reading about How To Use Real Time Search And Social Media To Promote Your Business
Real time search and universal search how to get an edge for your business.
Real time search and universal search how to get an edge for your business.

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Five Ways to Prepare for a Financial Emergency

The best time to prepare for a financial emergency, of course, is well in advance. If you wait until your car dies, or your roof springs a leak, or your air conditioning unit fails in the middle of August...you could find yourself scrambling to be able to find the needed funds.
You'll want to start making a list of all of your expenses - rent or mortgage, car payment, insurance, utilities, grocery bill, cable, gym membership, transportation costs including gasoline or bus fare. If you find ,even this,  too daunting a task, you can simply multiply your present monthly take home pay times six. That number is your minimum money cushion.
Got this take home income number or your expense list ready? Good. Continue reading about Five Ways to Prepare for a Financial Emergency
Staying afloat when emergencies happen.
Staying afloat when emergencies happen.

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