P.I. Business


Margaret Ross, Editor

Six Social Media No-Nos for Small Business

 margaret ross

The number one social media no-no for small businesses is ignoring social media marketing and the enormous potential that it offers. The beauty of social media is it can level the playing field for small businesses allowing them to compete with larger corporations. A recent national study reported 8 out of 10 companies, of all sizes, are using Social Media and planning to expand efforts during 2009.

Continue reading about Six Social Media No-Nos for Small Business

Blog Tags: 

How To Use Social Media To Promote Your Business This Holiday Season

Holidays Season can be happy time to promote you business....Think social.

Brick and mortar businesses are busy promoting themselves in newspapers, on billboards, and with flyers, this holiday season. Those are all good ways to get exposure, but let's not forget the new weapon in the promotions arsenal: social media. Social media promoting is immediate - you don't have to wait days or weeks for your ad to appear. So even if you''re just getting started with your social media holiday promotions now, it's not too late - your promotions appear as soon as you type them in. And unlike most traditional advertising, it's free, costing only the time that you take to type in your promotional "tweets" or posts.

Continue reading about How To Use Social Media To Promote Your Business This Holiday Season
Business growth focus on people's needs and use social media for win-win
Business growth focus on people's needs and use social media for win-win

Blog Tags: 

How Twitters New List Feature Can Help Your Business

 

Here's a Catch-22 of building up a big list on Twitter: You want to build up a big list on Twitter so that you can interact with your audience. But after a while, once you are following thousands and thousands of people, you can no longer pay attention to what they are saying. Worse, if you have made some good connections on Twitter, you are going to miss what those people are tweeting most of the time.

Also, you are likely to have different categories of people that you follow: customers, friends, family, industry leaders, etc.

Continue reading about How Twitters New List Feature Can Help Your Business>
Organizing by topic and saving time key benefits
Organizing by topic and saving time key benefits

Blog Tags: 

Social Media How To Turbocharge Your Business

Social Media Resolutions To Turbo Charge Your Business

Social media has become a force that can't be ignored by the business world, and the best way to take full advantage of its power is to do the same thing you do for your business - formulate a plan of action, and follow it.

Here are our recommendations for taking social media action. :

1. Don't just formulate a plan; act on it

Continue reading about Social Media How To Turbocharge Your Business>
Five ways to turbocharge a business on the web .
Five ways to turbocharge a business on the web .

Blog Tags: 

How To Set Up, Run and Measure a Social Media Campaign

 

As we've discussed previously, social media campaigns have an enormous advantage over traditional advertising, because they are free and the results are easily measurable.

Here, we're going to  talk about how to ensure the success of your social media campaign before you even get started.

First of all, before you start, you will need to decide what your objectives is (are). If you don't have specific goals, you can't measure their success afterwards.

Continue reading about How To Set Up, Run and Measure a Social Media Campaign>
Plan, launch, network, measure social media.
Plan, launch, network, measure social media.

Blog Tags: 

Pages