The number one social media no-no for small businesses is ignoring social media marketing and the enormous potential that it offers. The beauty of social media is it can level the playing field for small businesses allowing them to compete with larger corporations. A recent national study reported 8 out of 10 companies, of all sizes, are using Social Media and planning to expand efforts during 2009.
Holidays Season can be happy time to promote you business....Think social.
Brick and mortar businesses are busy promoting themselves in newspapers, on billboards, and with flyers, this holiday season. Those are all good ways to get exposure, but let's not forget the new weapon in the promotions arsenal: social media. Social media promoting is immediate - you don't have to wait days or weeks for your ad to appear. So even if you''re just getting started with your social media holiday promotions now, it's not too late - your promotions appear as soon as you type them in. And unlike most traditional advertising, it's free, costing only the time that you take to type in your promotional "tweets" or posts.
Here's a Catch-22 of building up a big list on Twitter: You want to build up a big list on Twitter so that you can interact with your audience. But after a while, once you are following thousands and thousands of people, you can no longer pay attention to what they are saying. Worse, if you have made some good connections on Twitter, you are going to miss what those people are tweeting most of the time.
Also, you are likely to have different categories of people that you follow: customers, friends, family, industry leaders, etc.
Social Media Resolutions To Turbo Charge Your Business
Social media has become a force that can't be ignored by the business world, and the best way to take full advantage of its power is to do the same thing you do for your business - formulate a plan of action, and follow it.
Here are our recommendations for taking social media action. :