social media marketing

How To Set Up, Run and Measure a Social Media Campaign

 

As we've discussed previously, social media campaigns have an enormous advantage over traditional advertising, because they are free and the results are easily measurable.

Here, we're going to  talk about how to ensure the success of your social media campaign before you even get started.

First of all, before you start, you will need to decide what your objectives is (are). If you don't have specific goals, you can't measure their success afterwards.

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Plan, launch, network, measure social media.
Plan, launch, network, measure social media.

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Beware Facebook Abandons Privacy. How to Save Face on Google

Tips to Save Face on Google+ and Facebook

If you hope to keep anything private, it is probably better to stay off the Internet altogether. If a “bunker” isn’t your best life style choice, you need to know that both Facebook and Google+ are making changes to their privacy settings.

Facebook is making it nearly impossible to hide from crazy acquaintances, ex-bosses, and that bully that tormented you in the 4th grade. Whereas before you could choose whether or not you wanted to show up in search results, the new policy allows anyone to be found using the site's search function. If you are a parent, be sure and check impact on your kids’ privacy on Facebook.

The company said they made the change because they have had complaints that two people might be in the same Facebook Group, but still can't find each other with a search. They also said that people were "confused" when they tried to find a friend, but couldn't find them in search results, (ignoring the fact that this was the whole purpose of the privacy setting in the first place.)

How to Check Your New Public Face on Facebook

If you are curious as to what others are seeing when they find your Facebook page, use the "View As" feature, which you can find on your profile page’s "Activity Log" drop down menu. Google+ Google+ recently sent out an email specifying changes regarding what information it shares about you. It will allow you to opt out of "Shared Endorsements," meaning if your Google+ page follows another page publicly, you can choose whether or not you want your name and photo to appear in ads that are on that page. This means that, in theory, if you don't pay attention to your settings, you could see your name and face “hawking” products in ads without being paid a single cent. 

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Saving Your Face
Saving Your Face

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Mastering Another Major Social Media. Learning to Speak Horn

For decades horn honking has been used as a way to communicate. Much like email and attempted humor in tweets this social media message can easily be miscommunicated and misunderstood.

How to Speak Horn - A Social Language

As a language, deciphering horn honks can be challenging. When someone honks their horn, you don't really know if they are honking at you at all—and if they are -- what exactly they are trying to say. To make it more of a conundrum, a honk in your city can be different than a horn honk you might hear while visiting your aunt across the country.

Until the complete etiquette of horn honking is more formalized, I’ve prepared some horn honking basics to prepare you for your next road trip.

Tap

A "tap" is a light application of pressure on the horn. It is really the most genial kind of horn honking (you didn't know there was such a thing, did you?) Here are two different types of horn taps and what they mean: - A tap while at a light: “I don't want to be rude, but the light has changed. Do you think you might go now?” - A tap while on the freeway: “I see your signal and will let you in this lane…if you hurry and acknowledge this courtesy with a hand wave.”

Toot

Taps and toots are often difficult to distinguish. However, as the amusing word "toot" signifies, toots are friendly honks. You might hear a toot from your college roommate, who spots you while you are driving on the other side of the road. Perhaps you haven't seen him or her in years; perhaps you are driving the same car you were in college, and it is now held together with duct tape, while they are driving their brand new BMW, and the whole incident makes you reevaluate your whole life and how you've spent the last 20 years.

Sigh. Anyway, that's what a toot can mean.

Honk

This is more serious than a tap or a toot. Honks are rarely friendly greetings. They are much more likely to be sounds of “Watch out!” or “Pay attention!” The noise duration is longer. The sound decibels are louder and more intense. A honk may mean, “The light has been green for 15 seconds already, so finish your text later.” Just as with a tap or a toot, everyone within ear shot is startled and the momentary stress relief is only experienced by the “honker.”

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How Twitters New List Feature Can Help Your Business

 

Here's a Catch-22 of building up a big list on Twitter: You want to build up a big list on Twitter so that you can interact with your audience. But after a while, once you are following thousands and thousands of people, you can no longer pay attention to what they are saying. Worse, if you have made some good connections on Twitter, you are going to miss what those people are tweeting most of the time.

Also, you are likely to have different categories of people that you follow: customers, friends, family, industry leaders, etc.

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Organizing by topic and saving time key benefits
Organizing by topic and saving time key benefits

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