Press releases are a great way to publicize your business, but frankly, not all press releases are created equal.
Some press releases are pretty dull to read and have nothing new or exciting to tell the reader. The fact that a company just hired a new CEO or entered a partnership with a new distributor...yes, that's news, but is it interesting news? Not to anyone outside of the company.
So what is a company to do when they have no exciting news to announce? Create their own news, that's what? And how do they do that?
Let's pretend you want to create an online media buzz for your business in September. Where should the buzz building steps of the marketing survey or polling process begin? It begins with a sound and seasonal idea that makes sense for September.