Social Media Can Help Enhance and Protect Your Reputation and Brand Image
No business can afford to ignore the importance of reputation management, and the important role of social media in online reputation management. A business brand can go from boom to bust in this digital era, where anyone can spread news quickly to friends on blogs, Facebook and Twitter.
Building your online brand can Branding With Social Media
For businesses to truly thrive, they need to achieve "brand identity". Examples of large companies with brand identity are Kentucky Fried Chicken (KFC), Coca Cola, Sears, Jiffy Lube, Kinko's, and Starbucks. When you hear those names, you immediately know what kind of product or service you're getting. Having that kind of brand recognition implies trustworthiness, reliability, and consistency.