P.I. Business


Margaret Ross, Editor

Five Social Media Tips For Small Business Owners

 

Twitter, the microblogging phenomenon, has quickly evolved beyond a way for people to update their friends and family as to what they're doing. 

It has become one of the most popular ways for businesses to promote themselves online, for two reasons:

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Expand your business online; social media self promotion
Expand your business online; social media self promotion

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Five Ways Original Research Adds Power to Your Press Release

 

Press releases are a great way to publicize your business, but frankly, not all press releases are created equal.

Some press releases are pretty dull to read and have nothing new or exciting to tell the reader. The fact that a company just hired a new CEO or entered a partnership with a new distributor...yes, that's news, but is it interesting news? Not to anyone outside of the company.

So what is a company to do when they have no exciting news to announce? Create their own news, that's what? And how do they do that?

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