P.I. Business


Margaret Ross, Editor

Six Steps For More Successful Meetings

How to Avoid Meeting Mistakes, Tame Time Gobblers, Improve Communication

Meeting monster how-to stepsThe ability to lead effective meetings is an increasingly important and rare occurrence. Nine out of 10 business leaders we surveyed say the ability to conduct effective meetings is a key indicator of business leadership effectiveness. Developing your meeting leadership skills can enhance your value to the company and increase your personal effectiveness.

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How To Have A Twitter Conversation

Seven Social Media Tips For Introverts.

To avoid seeing yourself as a social media wallflower. Simply reach out. 

Social media is a wonderful tool for promoting a business or a brand: it's free, it's effective, it doesn't even take much time. However, the word "social" is there for a reason, which may give the introverted, wallflower types some pause.

If you want to promote your business via social media but you're not the bubbly life of the party type, is there any hope for you?

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Starting a social media conversation can be easier than you thought
Starting a social media conversation can be easier than you thought

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How Social Media Can Help Business Thrive in Tough Economic Times

Looking for expense relief? Consider moving in to Social Media.

The recession has dealt a staggering blow to businesses in every industry - but at the same time, the relatively new world of social media is offering some relief.

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Moving into Social Media Marketing to thrive in tough economy
Moving into Social Media Marketing to thrive in tough economy

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Five Steps to Online Branding with Social Media

Building your online brand can Branding With Social Media

For businesses to truly thrive, they need to achieve "brand identity". Examples of large companies with brand identity are Kentucky Fried Chicken (KFC), Coca Cola, Sears, Jiffy Lube, Kinko's, and Starbucks. When you hear those names, you immediately know what kind of product or service you're getting. Having that kind of brand recognition implies trustworthiness, reliability, and consistency.

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Build your business or personal brand like a pro
Build your business or personal brand like a pro

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