Want positive press? Unique, fascinating or funny polls have proven hook for press attention.
Polls are an often-overlooked method of generating buzz about a subject or a business. Journalists are always looking for quirky or surprising news tidbits, and a well-designed poll carried out by a professional research firm can provide them with exactly what they're looking for. If you watch the news at all, you will see that polls are frequently featured - and we're not just talking about election time. Polls about dating habits, internet surfing habits, spending trends, and on and on, are regularly featured on the news.
Here, we're going to talk about how to ensure the success of your social media campaign before you even get started.
First of all, before you start, you will need to decide what your objectives is (are). If you don't have specific goals, you can't measure their success afterwards.
Social Media Resolutions To Turbo Charge Your Business
Social media has become a force that can't be ignored by the business world, and the best way to take full advantage of its power is to do the same thing you do for your business - formulate a plan of action, and follow it.
Here are our recommendations for taking social media action. :
Here's a Catch-22 of building up a big list on Twitter: You want to build up a big list on Twitter so that you can interact with your audience. But after a while, once you are following thousands and thousands of people, you can no longer pay attention to what they are saying. Worse, if you have made some good connections on Twitter, you are going to miss what those people are tweeting most of the time.
Also, you are likely to have different categories of people that you follow: customers, friends, family, industry leaders, etc.
Holidays Season can be happy time to promote you business....Think social.
Brick and mortar businesses are busy promoting themselves in newspapers, on billboards, and with flyers, this holiday season. Those are all good ways to get exposure, but let's not forget the new weapon in the promotions arsenal: social media. Social media promoting is immediate - you don't have to wait days or weeks for your ad to appear. So even if you''re just getting started with your social media holiday promotions now, it's not too late - your promotions appear as soon as you type them in. And unlike most traditional advertising, it's free, costing only the time that you take to type in your promotional "tweets" or posts.
The number one social media no-no for small businesses is ignoring social media marketing and the enormous potential that it offers. The beauty of social media is it can level the playing field for small businesses allowing them to compete with larger corporations. A recent national study reported 8 out of 10 companies, of all sizes, are using Social Media and planning to expand efforts during 2009.
How to Lower Holiday Shopping Stress and Avoid Going in The Red this Season
Too many people tell me they are still paying for Christmas on their credit cards as Easter arrives or longer. In a burst of holiday cheer we can easily fall prey to really effective marketing tactics. Today, I was once again deluged with “deal of day” and “nearly running out of time” texts, tweets, updates and email messages. Plus, catalogs, flyers, and annoying pop-up windows.
There are hundreds of millions of blogs in existence, ranging from the truly mundane and grammatically challenged (the "i am feeling sad 2day" variety) to the highly entertaining and/or informative.
It feels like only yesterday that Evan Williams (founder of blogger.com) coined the term, "blogger" Today, the blogosphere is doubling between once and twice a year, There are over one million blog posts daily. It's not too late for you. The timing is perfect to. catch the next growth wave.
Building your online brand can Branding With Social Media
For businesses to truly thrive, they need to achieve "brand identity". Examples of large companies with brand identity are Kentucky Fried Chicken (KFC), Coca Cola, Sears, Jiffy Lube, Kinko's, and Starbucks. When you hear those names, you immediately know what kind of product or service you're getting. Having that kind of brand recognition implies trustworthiness, reliability, and consistency.
Looking for expense relief? Consider moving in to Social Media.
The recession has dealt a staggering blow to businesses in every industry - but at the same time, the relatively new world of social media is offering some relief.
