Press releases are a great way to publicize your business, but frankly, not all press releases are created equal.
Some press releases are pretty dull to read and have nothing new or exciting to tell the reader. The fact that a company just hired a new CEO or entered a partnership with a new distributor...yes, that's news, but is it interesting news? Not to anyone outside of the company.
So what is a company to do when they have no exciting news to announce? Create their own news, that's what? And how do they do that?
One of the main goals of writing a press release or a blog post is to steer traffic to your business and your website - which means that the press release or post must be easy to find online.
New Psychographic Study Reports: 8 in 10 motivated to "Tweet" for business -
Most Twitter users don't sign up just to tweet about their day; they're Tweeting to increase their bottom line, a new study reveals. In fact, more people who use Twitter do so for business than for social reasons alone, according to a new psychographic survey conducted by the Kamaron Research Institute.
Avoid These Six Bad Habits or Risk Losing Customers In Droves
Businesses everywhere are discovering that Twitter is a wonderful way to find new customers, keep in touch with existing customers, keep an eye on the competition, network with others in your field, and find out what your customers are saying about them.
Want your next business news release to get more attention? Think like a reporter and jazz it up with a poll like the PR pros do.
When you are pitching a news release to reporters, it's very important to understand the reporter's needs - and the reporter's needs are not the same as yours.
Odds are you are writing a press release to promote something - a new book or a new product or a webinar or something else that you are excited about. Your goal in sending in a press release is to promote yourself.
As a leader you follow proven principles and other character focused leaders. I've seclected some of the people who beautifully tell tiny character parables lighting the way for those of us, today.
In the current climate it is perhaps more typical to hear stories about people loosing a job rather than finding one. However, it is certainly possible to buck this economic trend and make yourself hyper-employable even in today’s market. Moreover, it’s not all doom and gloom as far as the economic situation goes, there are an increasing number of positive signs about the state of the world’s markets. For example, France and Germany are recently reported to have emerged from recession. Continue reading about Ten Tips To Land Your Next Job Using Social Media : Chapter One
A Twitter Media Mystery: Are recent studies missing the mark when they describe the person using Twitter as "likely to be 25 or younger"? As a very curious person, I'm wondering if another story theme might results from asking the people who tweet the right questions in the right order.
today’s market. Moreover, it’s not all doom and gloom as far as the economic situation goes, there are an increasing number of positive signs about the state of the world’s markets. For example, France and Germany are recently reported to have emerged from recession. 
