Want your next business news release to get more attention?  Think like a reporter and jazz it up with a poll like the PR pros do.

When you are pitching a news release to reporters, it's very important to understand the reporter's needs - and the reporter's needs are not the same as yours.

Odds are you are writing a press release to promote something - a new book or a new product or a webinar or something else that you are excited about. Your goal in sending in a press release is to promote yourself.

Social Media Job/Career Guide:

In the current climate it is perhaps more typical to hear stories about people loosing a job rather than finding one. However, it is certainly possible to buck this economic trend and make yourself hyper-employable even in today’s market. Moreover, it’s not all doom and gloom as far as the economic situation goes, there are an increasing number of positive signs about the state of the world’s markets. For example, France and Germany are recently reported to have emerged from recession. Continue reading about Ten Tips To Land Your Next Job Using Social Media : Chapter One

#Hash Tags, Following, Follow Friday, Re Tweeting, How to @Reply

Twitter Basic Vocabulary Definitions: Welcome to the Twitterverse. The Tweeting communication code clearly starts out confusing. Every social network, from industry organizations to soccer parents, has its own specialized terms and acronyms. Those new to this microblogging jargon are in search of simple and clear answers to a myriad of critical questions such as "What in the world is Follow Friday?" "Why are the pound signs cluttering people's message?" "Is it a gesture of friendship or plagiarism to ReTweet (aka RT) someone's tweet message?" Once we begin to speak the language; we feel compelled to help the next Newbie.

Margaret Ross

If you are new to Twitter this year, don't be intimated. We are the majority. Twitter newbies outnumber seasoned users by a large margin. Twitter enables people and companies to dip their toes into social media, 140 characters at a time.

Let's pretend you want to create an online media buzz for your business in September. Where should the buzz building steps of the marketing survey or polling process begin? It begins with a sound and seasonal idea that makes sense for September.