Want your next business news release to get more attention? Think like a reporter and jazz it up with a poll like the PR pros do.
When you are pitching a news release to reporters, it's very important to understand the reporter's needs - and the reporter's needs are not the same as yours.
Odds are you are writing a press release to promote something - a new book or a new product or a webinar or something else that you are excited about. Your goal in sending in a press release is to promote yourself.
Want positive press? Unique, fascinating or funny polls have proven hook for press attention.
Polls are an often-overlooked method of generating buzz about a subject or a business. Journalists are always looking for quirky or surprising news tidbits, and a well-designed poll carried out by a professional research firm can provide them with exactly what they're looking for. If you watch the news at all, you will see that polls are frequently featured - and we're not just talking about election time. Polls about dating habits, internet surfing habits, spending trends, and on and on, are regularly featured on the news.