Want your next business news release to get more attention? Think like a reporter and jazz it up with a poll like the PR pros do.
When you are pitching a news release to reporters, it's very important to understand the reporter's needs - and the reporter's needs are not the same as yours.
Odds are you are writing a press release to promote something - a new book or a new product or a webinar or something else that you are excited about. Your goal in sending in a press release is to promote yourself.
Want positive press? Unique, fascinating or funny polls have proven hook for press attention.
Polls are an often-overlooked method of generating buzz about a subject or a business. Journalists are always looking for quirky or surprising news tidbits, and a well-designed poll carried out by a professional research firm can provide them with exactly what they're looking for. If you watch the news at all, you will see that polls are frequently featured - and we're not just talking about election time. Polls about dating habits, internet surfing habits, spending trends, and on and on, are regularly featured on the news.
"Top 10 Subject Line Words That Get Opens", a recent blog post on Webpronews, has turned out to be surprisingly popular.
It was retweeted all over the Twittersphere, linked to and quoted on numerous blogs.
On second thought, it's really not that surprising that this was a popular blog post - the post headline had several of the tried and true success words that draw people in and keep reading.
One of the main goals of writing a press release or a blog post is to steer traffic to your business and your website - which means that the press release or post must be easy to find online.
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On second thought, it's really not that surprising that this was a popular blog post - the post headline had several of the tried and true success words that draw people in and keep reading.
