social media

Five Steps to Online Branding with Social Media

Building your online brand can Branding With Social Media

For businesses to truly thrive, they need to achieve "brand identity". Examples of large companies with brand identity are Kentucky Fried Chicken (KFC), Coca Cola, Sears, Jiffy Lube, Kinko's, and Starbucks. When you hear those names, you immediately know what kind of product or service you're getting. Having that kind of brand recognition implies trustworthiness, reliability, and consistency.

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Build your business or personal brand like a pro
Build your business or personal brand like a pro

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Six Social Media No-Nos for Small Business

 margaret ross

The number one social media no-no for small businesses is ignoring social media marketing and the enormous potential that it offers. The beauty of social media is it can level the playing field for small businesses allowing them to compete with larger corporations. A recent national study reported 8 out of 10 companies, of all sizes, are using Social Media and planning to expand efforts during 2009.

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The Majority of People On Twitter Tweet For Business, Poll Shows

New Psychographic Study Reports: 8 in 10 motivated to "Tweet" for business -

Most Twitter users don't sign up just to tweet about their day; they're Tweeting to increase their bottom line, a new study reveals. In fact, more people who use Twitter do so for business than for social reasons alone, according to a new psychographic survey conducted by the Kamaron Research Institute.

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Five Ways Original Research Adds Power to Your Press Release

 

Press releases are a great way to publicize your business, but frankly, not all press releases are created equal.

Some press releases are pretty dull to read and have nothing new or exciting to tell the reader. The fact that a company just hired a new CEO or entered a partnership with a new distributor...yes, that's news, but is it interesting news? Not to anyone outside of the company.

So what is a company to do when they have no exciting news to announce? Create their own news, that's what? And how do they do that?

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