Business Research, Polls and Survey Services

Smart companies use surveys, studies, and polls as a vehicle to make more money and be wiser about where and how they spend money. 

Market Research can answer business questions such as, "Will our new product or service idea sell?" "What is the right price point?"

The findings from Public Relations supporting Marketing studies, surveys and polls are the additional value a powerful press release needs. Research based news releases and articles can give your company web site, blogs and other social media more fame, more quality inbound links, and more prominence in search engine results. They also support your SEO efforts.

Customer Satisfaction studies can answer questions such as, "How to we keep the customers we have?" "Will they buy more from us?" "What can we do to make the experience better for our big spenders?"

Taking informed action is a brilliant business move in any economic time.  Research is only useful if you use it.   Working with the right research partner is a seemingly small thing that can make a big difference in the bottom line and your credibility.

If you want to know more about Baby Boomers online buying and browsing behavior or what might work well when marketing to Mom's Marketing Surveys and Studies might yield some insights. I plan to provide insights on marketing subjects like this in upcoming articles on the blog.  

We at Opinion Central know that knowledge is not power. This Sir Francis Bacon's statement, when taken out of context can be dangerous. "Company progress requires that leaders know the score, report the score, and improve the score," explains Kamaron Institute President, Margaret Ross. "In sports and business; this is how you win championships."

"We survey on behalf of companies, candidates, education, and organizations in order to establish where they are today. This is their baseline. In shopping mall terms the baseline is the ‘You Are Here' point.

"It really shouldn't matter where ‘Here' happens to be. What does matter are the following four action steps that should follow the survey findings (a) no excuses accountability of leadership group to move forward from ‘Here.' (b) an action plan (c) time specific goals, and (d) training. In my book, "Making Business Work," I refer to this process as following a treasure map, with the treasure being positive business results," adds Ross.

Kamaron's preferred survey methodology is Internet Online Research.

Internet research is often an excellent alternative, supplement, or compliment to traditional research quantitative methodologies such as telephone and mail.

Our survey research services are developed and supported by PhD level Psychologists to meet the needs of Corporations, HR Professionals, Business Owners, Education Leaders, Candidates, and Organizations.

A sampling of  research services options are listed below.

INTERNET CORPORATE, EMPLOYEE, CUSTOMER SURVEYS

In the last few years, we have surveyed over half a million people across 150 industries.

Most traditional research can be done faster, with less investment and similar results through the Internet. At times, the Internet may even offer far better results.

Internet research often provides business and education professionals with more reliable and discriminatory quantitative measurement and verbatim qualitative responses than do more traditional methods. Internet research also can open up to research to web 2.0 and interactivity.

TO SAVE TIME AND MONEY 

Online research can save you time; it can also save you money.  All else being equal, Internet research can be more cost effective than telephone research because of the reduced cost of the data collection. Internet surveys can be completed more quickly than studies that rely on telephone or mail.

Survey Services Sampler

 REASEARCH HELPS US THINK

Kamaron Institute research team abides by the Council of American Survey Research (CASRO) Code of Standards and Ethics for Survey Research. Kamaron abides by the principles set forth in the Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use of data for European Union.

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